We try to attend the Global Sotheby’s International Realty Networking Convention each year, not only for ongoing education in the fields of technology, marketing, and real estate trends but to personally foster one-on-one relationships with other brokers and agents from around the world. These types of events are important for all aspects of growth in this dynamic field. Understanding how real estate is changing and making connections with colleagues around the world helps to provide our clients with not only the most informed buying or selling experience, but it also ensures we connect the right people with the right exceptional property to suit their dreams.
There are many benefits to any professional individual, team, or company to incorporate continued education into their business plan. These reasons include keeping abreast of a market that is always changing. Understanding the ebbs and flows of the housing market and also how trends in architecture and interior design influence buyers and sellers help us advocate for our clients in the most efficient way. Also, younger individuals are beginning to purchase homes and learning the ways they search and purchase property will help connect the right people to their dream properties. We can meet you in your preferred way to search for that special property, taking in your comfort and strengths into account. We have also been able to specialize and become an expert in a niche field, luxury homes, farms and ranches and unique estates in Northern California. All of these reasons make continued education a win-win for realtors and clients, and the market as a whole.
There is also a social aspect to these conferences that benefits our clients through collaboration and connectedness. We have recommended agents as far as Sydney Australia and London, England to West Palm Beach, Florida and Aspen Colorado. Our clients are world-travelers, and so our understanding of luxury real estate and our contacts need to span the ocean as well. These cultivated relationships continue to provide us with complete confidence that any referred client, friend or family member will be in excellent hands should they need representation. In the world of upscale listings, globalization is not a slogan, it is a daily reality.
Our proven strategic marketing efforts coupled with exclusive access to some of the most qualified and wealthy buyers in the world with the instantly recognizable brand of Sotheby’s International Realty gives us a competitive edge. These contacts and global marketing initiatives are further enhanced throughout constant education on all things real estate, ensuring our clients get an experience like no other.